The digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period.
Here are some tips for Digital Video Advertising Best Practices:
- Pay attention to matching the length of the ad to the content it supports. A 1:5 ratio of ad to content is a good guideline
- Targeting increasingly accounts for the devices on which ads are consumed, and the ways in which users migrate from one screen to another
- Embracing audience-based buying wherever possible
- Emphasize brand safety and a positive user experience
- Focus on viewability — an ad that’s not seen can’t make an impression
Interested in growing your business with video? Contact Your Account Executive or call 404-577-5772 to learn more!