Today you may not have been able to jot down notes fast enough at our Facebook and Instagram Seminar. I will attempt to give you the rundown of what the key takeaways were from today.
Facebook and Instagram make up 21% of total time spent on mobile. WOW! Facebook truly is your mobile channel – and this type of engagement gives you – as businesses – significant opportunities to connect with your core consumers. You can look at this as helping you extend your investment from other channels.
67% of marketers find it difficult to assess the effectiveness of social media activities. Social analytics is one of the big challenges marketers face today. And it is no wonder; when I Google social media analytics, I get back a sea of options that Marketers do not have time to sort through or much less commit to one to help said Marketer.
The drumbeat among social Marketers has always been “likes, comments, shares, engagements” Now the modern social Marketer is focused on “awareness, preference, loyalty, and sales” So looking at those modern social marketing facets through the journey of the Consumer is an incredibly powerful exercise for the modern Marketer.
In fact, brands should be looking at every stage of the social journey as a way to gain brand loyalists.
With CMG’s complete solution set it is easy to Get noticed, Be Found and Convert. We have solutions that use your loyalty touch points and builds awareness, demand generation, transactional, acquisition, and local awareness.
I know what you are saying, Sure, but how do you do that? CMG tells us that we can do that with “Thumb-stopping Creative”, “People-based marketing” & “Real Business Results”
Start with “Thumb-stopping Creative”
Combine with “People-based marketing”
And then finish it up with a dash of “Real Business Results”
3 more things to consider when building your social campaign
- Mobile devices are up close and personal. Our brains tend to focus on the mobile screen alone and it commands our attention, almost as if we have blinders on. And this has some interesting effects:
Compared to TV, people were more attentive and tended to feel more positively toward information when presented on a mobile phone than on a TV. People’s brains tended to be more distracted when processing information via TV. They had to work harder to process information from the TV. You can get as much emotional involvement out of mobile as you do on TV.
2.We can’t just produced the same videos for Facebook that we do for TV and YouTube. We really need to think differently when we create FB videos.
3.70% of users do not turn the sound on! Yikes! So to combat that you need large, easy-to-read subtitles and evocative and descriptive title cards are easy ways of transforming muted pictures into coherent narratives.
Want us to handle your social campaign? We got you!