AJC Launches Enhanced accessAtlanta.com, the Premier Local Entertainment Destination (9/21/09)
Revised site is convenient, local and fun
ATLANTA (Sept. 21, 2009) - The Atlanta Journal-Constitution (AJC) has enhanced accessAtlanta.com
to become the premier destination for Atlanta entertainment.
AccessAtlanta.com, in partnership with ajc.com and WSBTV.com, incorporates national partners such as Entertainment Tonight's online channel ET Online, and popular local sites such as Paste Magazine, Drive a Faster Car and Atlanta on the Cheap to provide a more comprehensive local resource.
AccessAtlanta.com is an attractive destination for advertisers. In addition to sharing content, partners can earn more online revenue by joining the Access Atlanta Network, a premium ad network that gives advertisers the ability to better reach the local entertainment audience. Advertisers can employ various targeting options and gain access to Atlanta's largest and most experienced digital sales force.
Users can find information on events, restaurants, celebrities, movies and music. With more extensive search capability, users can sort results based upon location, event name or performer name. In addition, users will find engaging and entertaining news, video, photo galleries and interactive tools. The new accessAtlanta.com is extremely convenient with a design specially formatted for mobile or PDA devices.
AccessAtlanta.com not only utilizes the AJC's entertainment experts, but also encourages users to generate content. Users can contribute to accessAtlanta.com by submitting reviews, ratings and event listings to its calendar, or commenting on blogs.
"For years, accessAtlanta has been the leading local entertainment resource," said Jennifer Handler, product manager for accessAtlanta.com. "The enhancements we're making are all in the spirit of our renewed commitment to deliver top-notch content and utility that brings together entertainment-seekers and the businesses that can serve their needs and wants."
A marketing campaign, that highlights accessAtlanta.com as the place to find things to see and do in real time, has launched this month. The multi-media campaign will be distributed on TV, digital, print, mobile and social media channels.
This is one of the most extensive upgrades accessAtlanta.com has experienced since its relaunch in 2003, and its original inception in the mid-1990s. Additional enhancements to the site will continue throughout the rest of the year. AccessAtlanta.com is one of the digital products in the AJC's dynamic multi-media portfolio of digital, print and direct marketing solutions.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source – both in print and online – of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, more than 2.3 million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
About accessAtlanta.com
AccessAtlanta.com, in partnership with ajc.com and WSBTV.com, is the premier destination for Atlanta entertainment. Each month accessAtlanta.com generates an average of 14 million page views. Originally launched in the mid-1990s, and relaunched in 2003, accessAtlanta.com provides engaging content and information that is convenient, local and fun. AccessAtlanta.com is one of the leading digital products in The Atlanta Journal-Constitution's multi-media portfolio of digital, print and direct marketing solutions. For constant local entertainment updates, follow accessAtlanta.com on Facebook or Twitter.
About Channel 2, WSB-TV
The ABC Affiliate is part of Cox Media Group and ranks as Atlanta's number one local television station and TV station website. WSB-TV reaches 79% of the households in the Atlanta TV market each week. Cox Media Group, Inc. is a broadcasting, publishing and digital media subsidiary of Atlanta-based Cox Enterprises. It includes the broadcast stations of Cox Television and Cox Radio; publishing titles of Cox Newspapers; and the national advertising rep firms of Cox Reps.