AJC Media Solutions and Georgia Power Demonstrate Benefits of Digital Advertising on ajc.com (8/18/09)
AJC Media Solutions and Georgia Power Demonstrate Benefits of Digital Advertising on ajc.com (8/18/09)
Collaboration leverages audience reach of multi-media company for electric utility
Today, AJC Media Solutions and Georgia Power are demonstrating the benefits the multi-media company can provide advertisers online, including strength of audience reach and extensive knowledge of the local market.
The collaboration gives Georgia Power premium positions on ajc.com throughout today and future dates to raise awareness for its ENERGY STAR® for Homes program. This program targets new home buyers by educating them about the benefits of owning an energy efficient home and connecting them to ENERGY STAR home builders.
"We want to share information about the ENERGY STAR Home program with as many consumers as possible," said Tony Donald, Georgia Power's ENERGY STAR for Homes program manager. "Research indicates today's home buyers use online resources like ajc.com to make decisions about their home purchases."
The program's messages are taking over the majority of the advertising units on ajc.com's home page for the day. These units include a sliding billboard, display ads and a wallpaper, which is a brand new advertising method of that wraps around the daily content. By utilizing these ad units, advertisers can potentially reach more than 200,000 different users and display more than 2.5 million ads to consumers.
"Collaborating with Georgia Power allows the AJC to demonstrate the power of our digital capabilities," said Charlie Chance, AJC director of digital advertising. "This campaign leverages our dominant position in the Atlanta market and how we can effectively connect advertisers to the audience that is most responsive to their messaging."
Launched earlier this year, AJC Media Solutions provides consultative services to advertisers that help their business reach, target and optimize their advertising plan in the most cost-effective way. To learn more about advertising opportunities with AJC Media Solutions, visit YourAudienceDelivered.com/services/reach-atlanta.html
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About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source - both in print and online - of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, nearly 2.3 million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
Contacts
Jennifer Morrow, Atlanta Journal-Constitution
Phone: (404) 526-5816
E-Mail: jennifer.morrow@ajcmediasolutions.com