The AJC Delivers Largest Audience in Atlanta (5/19/09)
Independent research reports the AJC and ajc.com are No. 1 destination for consumers in marketplace
ATLANTA (May 19, 2009) - Proving once again that AJC Media Solutions is the local leader in digital, print and direct mail, research firm Scarborough releases report confirming dominance in the marketplace.
Scarborough's report reflects the strength of the AJC's portfolio of products in the marketplace while reiterating it's the No. 1 destination for consumers. According to the released report, Atlantans rely on the AJC's portfolio of products more so than any other local source:
- 47 percent of the Atlanta market's adult population would use ajcjobs portfolio if looking for a new permanent job. Both in print and online, ajcjobs allows recruitment advertisers to reach a large, diverse pool of job seekers, and provides job seekers with access to a local and national network with enhanced job searching, job matching and resume tools.
- Even in the midst of an enduring recession, most home shoppers are turning to the AJC. In fact, 33 percent of the adult population would use ajchomefinder or other solutions in the AJC portfolio to research and shop for a home.
Scarborough's research also shows that the advertisements and coupons in the AJC are a destination for consumers - where they are frequently considered distractions in other media. Scarborough data reports that 57 percent of the Atlanta adult population regularly obtains coupons from AJC products, such as its Thursday Food Section, Evening Edge, REACH or Value Clipper. "Coupon usage is at an all time high in this difficult economic environment," said Director of Business Marketing, Marc Geis, "and the AJC is the No. 1 destination for coupons in Atlanta."
According the latest Census report, Atlanta is now the eighth largest metro market in the U.S. - up one spot from the year before. "There's even more opportunity for us in the marketplace," added Geis, "As Atlanta grows, so does the audience AJC Media Solutions can deliver for our advertisers and business partners."
AJC Media Solutions brings together Atlanta's leading digital, print and direct mail advertising vehicles in one effective and cost-efficient solution. Earlier this year, the AJC unveiled a Web site - www.YourAudienceDelivered.com
– that links advertisers with the information and expertise needed to create custom-targeted, cross-channel advertising campaigns.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source - both in print and online – of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, more than 2.2 million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is owned by Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services.
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Contacts
Jennifer Morrow
(404) 526-5816
jennifer.morrow@ajcmediasolutions.com
Jacqueline Petty
(404) 526-5714
jacqueline.petty@ajcmediasolutions.com