All posts by Sara Bryant

Programmatic Advertising

[RECAP] Programmatic Ad Workshop: How to Target Your Customers & Create Greater ROI

Did you attend our free Programmatic Workshop on July 13th and 14th? When we are deciding what seminar topics to cover for the year, we want to align with business trends. We share our knowledge to give you a better understanding of how those things will impact your business. And with Programmatic becoming the gold standardRead More

programmatic ad creative concepts

Creative and Programmatic Advertising: Make it work for you.

Programmatic advertising is so hot right now in digital marketing, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  Read More

Digital Analytics: Measuring What Matters A three-step process to turn insights into action.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sound familiar? The quote is from John Wanamaker, considered the father of modern advertising, and a pioneer in marketing. According to the Digital Analytics Association, digital analytics is “the measurement, collection, analysis, and reporting of Internet data forRead More