Programmatic from a different angle

Programmatic advertising is such a buzz media term, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  What Is Programmatic Advertising?Read More

How the AJC Helps DeKalb Medical Recruit Top Employees

Did you know that the Atlanta Journal-Constitution partnered with Monster to take your recruitment efforts to the next level? Watch to learn how the AJC helps DeKalb Medical recruit new talent.  “DeKalb Medical has really seen an uptick in our applicant traffic since we have partnered with the Atlanta Journal-Constitution.” – Cathy Hardin, DeKalb Medical ReadyRead More

shopping micro-moments

Shopping Micro-Moments: A Happy Holiday, Indeed

Holiday shopping season is upon us. With it comes the pressure to increase conversions and boost sales across digital channels. One popular trend that has been gaining traction in recent months is the idea of seizing upon “micro-moments” — that instant when customers pull out their smartphone to find out more information about a productRead More

How a University Sold Out Events Thanks to the AJC

Watch how Clayton State University reaches their target demographic, college students, through the AJC’s digital advertising solutions.  “We use digital as an advertising medium because we can reach our audience, which is college-aged students… it’s been a very successful year, and we’ve definitely attributed that to the work that we’ve done with the AJC. ”Read More

content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More

Thanksgiving Day AJC 5 pounds of savings!

Thanksgiving Day AJC 5 pounds of savings!

Getting the Thanksgiving Day edition of the Atlanta Journal-Constitution is a family tradition and shopping ritual as much as turkey and pumpkin pie.   Production employees at our printing plant are busy stuffing a staggering number of ad inserts to complete the hefty newspaper package. In fact, more than 22 million inserts have passed through our docks — allRead More

atlanta digital marketing workshop

Creative Messaging Strategies Workshop [RECAP]

Struggling to give your ad copy the flair it deserves? Business owners learned how to leverage creative messaging on Thursday at the AJC.  Rachel McMullen, Creative Planner, CMG Premier Creative Services,  discussed ways to get customers to do what you want. Whether you missed the event or couldn’t take notes fast enough, here are some key reminders for digitalRead More