content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More

Thanksgiving Day AJC 5 pounds of savings!

Thanksgiving Day AJC 5 pounds of savings!

Getting the Thanksgiving Day edition of the Atlanta Journal-Constitution is a family tradition and shopping ritual as much as turkey and pumpkin pie.   Production employees at our printing plant are busy stuffing a staggering number of ad inserts to complete the hefty newspaper package. In fact, more than 22 million inserts have passed through our docks — allRead More

atlanta digital marketing workshop

Creative Messaging Strategies Workshop [RECAP]

Struggling to give your ad copy the flair it deserves? Business owners learned how to leverage creative messaging on Thursday at the AJC.  Rachel McMullen, Creative Planner, CMG Premier Creative Services,  discussed ways to get customers to do what you want. Whether you missed the event or couldn’t take notes fast enough, here are some key reminders for digitalRead More

content quarry

The Content Quarry – A Gold Mine of Premium Audiences

When it comes to marketing, you’ve heard that content is king. But why? With the rapid shift to digital from traditional advertising platforms in the first decade of the 2000s, sponsorships quickly became synonymous with microsites and homepage premiums. The latter have continued to be key revenue drivers for the big 3 portals and legacyRead More

journalism butterfly collage

How Journalism Standards Affect Your Advertising

When you’re in business, you’re bombarded with advertising options. How do you separate the good from the bad? You may know all about a company’s digital products, but consider the impact journalism can have on your advertising.  An advertising study in the Journal of Applied Psychology indicates the superiority of a high-credibility source. Translation: your message carries moreRead More