content quarry

The Content Quarry – A Gold Mine of Premium Audiences

When it comes to marketing, you’ve heard that content is king. But why? With the rapid shift to digital from traditional advertising platforms in the first decade of the 2000s, sponsorships quickly became synonymous with microsites and homepage premiums. The latter have continued to be key revenue drivers for the big 3 portals and legacyRead More

journalism butterfly collage

How Journalism Standards Affect Your Advertising

When you’re in business, you’re bombarded with advertising options. How do you separate the good from the bad? You may know all about a company’s digital products, but consider the impact journalism can have on your advertising.  An advertising study in the Journal of Applied Psychology indicates the superiority of a high-credibility source. Translation: your message carries moreRead More

AJC Wins Digital Advertising Award

AJC Wins National Digital Advertising Award

The Atlanta Journal-Constitution has won a prestigious EPPY Award, an international media competition which honors the best digital media websites and digital innovation.   AJC.com was recognized for its Newcomer’s Guide to Atlanta, an interactive and content-rich hub that engaged readers and drove significant results for advertising sponsors of the site. “We are so honored thatRead More

understanding your customer

Understanding Your Customer: Tips and Tools

Understanding your customer is the critical starting point when it comes to generating leads and increasing conversion rates. Your customers’ needs drive company growth, which means you must recognize those needs before crafting or adjusting strategies. Capturing these needs, however, isn’t always easy. Fortunately, there are many customer insight tools available to help you out.Read More

Google Came to AJC

Google Came to the AJC – Here’s What They Said

Were you able to attend the Google seminar at Cox Media Group headquarters? We hope so! But whether you were there in person or not, we’ll recap what the marketing giants had to say.  The title of the presentation is Winning the Biggest Opportunity in the Smallest Moments. It contains a bundle of takeaways:  Mobile has changedRead More

sponsored content

Sponsored Content: Hundreds of Options to Align Your Brand

The Atlanta Journal-Constitution has been storytellers for 133 years. We are well aware that native advertising is nothing new. We have been doing it for so long and given it so many names: product placement, advertorial, native, sponsored content… the list goes on. As content experts, we help you navigate to a sound strategy that will makeRead More

website traffic

Google Seminar: Learn SEM From the Best!

The Atlanta Journal-Constitution and Cox Media Group are excited to present a free SEM seminar (a SEMinar, if you will)… featuring Google! The Details On November 1 at Cox Media Group Headquarters, learn how to maximize return from Search and Digital Marketing with Google, Amy Impara-Gregory, and other digital marketing experts. Discover Google’s most recent updatesRead More

travel advertising

Travel Advertising Soars with Paid Search

If you do any travel advertising, you know that the days of the white-gloved, bespoke traveler are far gone. It’s long been true that travel is booked almost exclusively online — whether through branded travel apps such as Expedia, independently by going directly to hotel and airline websites, or even by travel agents (who, yes, stillRead More

Furniture Store Uses the AJC to Target Ideal Customers

Home furnishings store Domestic Comfort sees a boost in traffic and sales thanks to the Atlanta Journal-Constitution’s multimedia solutions.  “We have an absolutely terrific sales rep who is always coming up with new ideas for us. They help us with our SEO, they help us with our direct mail campaigns, they’re currently going to be helpingRead More

educational videos

Creating Educational Videos Can Boost Your Brand

There are some great benefits to creating educational videos as part of your marketing strategy. Schools have been using educational videos for some time, and TeachHub has reported benefits from expanded reach to higher student engagement. Even the Smithsonian is expanding its virtual reality education program to reach students in classrooms across the world. So howRead More