Product EDU: Mundo Hispánico

With over 37 years of experience in Atlanta’s Hispanic community, Mundo Hispánico has not only cultivated a passionate audience across the State of Georgia, but has become a key component to helping local businesses grow. Mundo’s insight is priceless and can provide businesses a better solution. Karen Ondrak, Multimedia Senior Account Executive of Mundo HispánicoRead More

Pulse, a product revisted

“Nurses, are unique. We have the power to promote comfort and relieve strife. Many times we are gifted with the privilege of seeing rapid results of our caring actions. The true benefits of nursing are felt in our minds and hearts.” –Gayle Wayne, RN For 22 years PULSE has been hitting the mailboxes of healthcareRead More

Programmatic from a different angle

Programmatic advertising is such a buzz media term, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  What Is Programmatic Advertising?Read More

How the AJC Helps DeKalb Medical Recruit Top Employees

Did you know that the Atlanta Journal-Constitution partnered with Monster to take your recruitment efforts to the next level? Watch to learn how the AJC helps DeKalb Medical recruit new talent.  “DeKalb Medical has really seen an uptick in our applicant traffic since we have partnered with the Atlanta Journal-Constitution.” – Cathy Hardin, DeKalb Medical ReadyRead More

shopping micro-moments

Shopping Micro-Moments: A Happy Holiday, Indeed

Holiday shopping season is upon us. With it comes the pressure to increase conversions and boost sales across digital channels. One popular trend that has been gaining traction in recent months is the idea of seizing upon “micro-moments” — that instant when customers pull out their smartphone to find out more information about a productRead More

How a University Sold Out Events Thanks to the AJC

Watch how Clayton State University reaches their target demographic, college students, through the AJC’s digital advertising solutions.  “We use digital as an advertising medium because we can reach our audience, which is college-aged students… it’s been a very successful year, and we’ve definitely attributed that to the work that we’ve done with the AJC. ”Read More

content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More