Highly Visible and Interactive Opportunities
With so many Atlantans on the go, reaching them requires you to insert your brand where they’re most likely to look – on their wireless phones/devices. Over 90 percent of Atlantans are wireless subscribers.1 In fact, Forbes.com ranks Atlanta the second most wired U.S. city.2
Mobile advertising is ideal for building brand awareness – offering you a new way to break through the clutter of too much marketing via other media. It also offers users a way to immediately interact with your company’s website (e.g., browse, purchase or download) or reply to ad offers using text or short message codes.
On its own, ajc.com averages 6 million mobile page views per month.3 Add to this the increasing mobile views from wsbtv.com and you’ll have a wide range to chose from when zeroing in on prospects for your business.
- Mobile devices are individually-owned, not shared. With wireless, you’ll know exactly who you’re reaching and we can offer you the metrics you need to determine the effectiveness of your mobile advertising.
- Mobile messaging is immediate. Phones make your ads readily accessible to users and easy to answer. With a simple click, users can call/text/e-mail you or visit your website.
- Mobile advertising is interactive. Your marketing messages can be just as interactive as the cutting- edge mobile devices that carry them. Consumers can vote through short codes, sample website content, give their product/service opinions and more – all from the device that can most frequently be found in their hands.
Sources: 1) Scarborough Research–Atlanta CBSA (2011 R1). 2) Forbes.com (2010). 3) Omniture Site Catalyst – ajc.com (Jun-10 to May-11 Avg.). 4) Marshall Study – ajc.com & wsbtv.com Mobile Users (2010-11).