Deal Spotter
With newspaper ads prompting more Atlantans to buy products/services than television and radio ads combined, promoting your business in the AJC remains a smart move.1 The new AJC Deal Spotter section in Thursday’s edition allows you to align your coupons/offers with relevant content from popular personalities like Clark Howard and JessicaShops, known for calling out consumer bargains. Your ads can run to specific zones or to all AJC subscribers, making it easy to customize your plan and cost-effectively reach an engaged shopping audience. Deal Spotter is the shopping destination for deals and steals available in the Atlanta market.
Benefits
- Reach up to 630,000 Atlanta adults each Thursday.2
- Send your coupons/offers to readers already engaged in comparison shopping and the search for best buys.
- Make an impact with limited-availability, full-color ads with premium placement opportunities.
- Access as few or as many people as needed to meet your business objectives.
New Combo Discounts
Combine Deal Spotter and our Evening Edge product for discounts up to 50%. Evening Edge is delivered to non-subscribers in select affluent zip codes. Be sure to ask your Atlanta Journal-Constitution Account Executive about expanding your advertising reach in this popular product.
Deadlines
| Ad Type | Space Reservations | Material Due |
|---|---|---|
| Display Ads | Friday, 5 p.m. In week prior to publication |
Monday, 5 p.m. In week prior to publication |
| Insert Ads | 30-days prior to publication | 10-17 days prior to publication |
Sources: 1)Scarborough Research 2012 R1, Atlanta CBSA.
Zoned Advertising Rates
| Unit | Size | One zone | Two Zone |
|---|---|---|---|
| Full Page | 6 c (9.89") x 21" | $3,000 | $4,800 |
| Half Page | 6 c (9.89") x 10.25" | $1,600 | $2,560 |
| Qtr. Page | 3 c (4.89") x 10.25" | $835 | $1,336 |
Full Run Advertising Rates
| Unit | Size | Investment |
|---|---|---|
| Front Page Block | (3 per edition) 2 c (3.22") x 3 |
$1,000 per block |
| Half Page (Inside-Pg 3) | (1 per edition) 9.89 x 10.25" |
$3,200 |
| Quarter Page | 3 c (4.89") x 10.25" | $1,700 |
Frequency & Discounts
| 52 Times | 50%% |
| 26 Times | 35% |
| 13 Times | 25% |
| 6 Times | 15% |
* Ad does not have to run consecutive weeks.
