Evening Edge
Evening Edge is a complimentary print publication that reaches more than 375,000 affluent, single-family households each Thursday— providing them with a resource for planning their weekend’s shopping, dining, travel, and entertainment activities.
This color-packed product is designed to engage busy Atlanta residents by offering planning tips in the following areas:
- Local shopping (special offers included)
- Meal planning
- Community events
- Healthy living
- Quick weekend getaways
- Parenting tips
Evening Edge is zoned for delivery to three Atlanta areas—northeast/ central, northwest, and south—allowing you to target areas relevant to your business/service radius.
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Full-Color Display Ad Rates*
| Unit | Size | Full Run | Two Zones | One Zone | Strip Ad | 6c (9.89")x3" | $2,200 | N/A | N/A |
|---|---|---|---|---|
| 1/8 Pg. | 3c (4.89") x 5" | $659.25 | $495 | $275 |
| 1⁄4 Pg. | 3c (4.89") x 10.25" | $1,350 | $1,035 | $575 |
| 1⁄2 Pg. | 6c (9.89") x 10.25" | $2,700 | $2,052 | $1,140 |
| Full Pg. | 6c (9.89") x 21" | $5,103 | $3,420 | $1,900 |
Benefits
Wrapped in a four-page broadsheet, Buyer’s Edge Select is full of lively content about shopping, style, trends, consumer tips, and savings.
- Leverage Thursday delivery as your ideal window to drive ads for weekend-oriented events.
- Target key audiences, including women, families, homeowners and high- income households.
- Choose between two advertising options to effectively reach your desired audience:
- Display Ads - available in full-color and one to three zones.
- Inserts - with flexibility to deliver broadly to all zones or targeted ZIP codes.
Deadlines
| Ad Type | Space Reservation | Material Due |
|---|---|---|
| Display Ads | Friday, 5 p.m. In week prior to publication |
Monday, 5 p.m. In week prior to publication |
| Insert Ads | 30 days prior to publication |
10-17 days prior to publication |
Additional Charges for Premium Positions
| Unit | Position | Size | Full Run |
|---|---|---|---|
| 1⁄2 Pg. | Pg. 2 or 2nd Front Pg. | 6c (9.89") x 10.25" | $525 |
| Full Pg. | Back Pg. | 6c (9.89") x 21" | $1,050 |
Frequency Discount for Display Ads**
| 13 Times | 5% |
| 26 Times | 10% |
| 52 Times | 15% |
*Black and white ads are accepted, but price remains the same.
**Ad does not have to run consecutive weeks. Discounts do not apply to charges for premium positions.
