Mundo Hispánico
Georgia's Oldest and Largest Free Spanish Publication
Each Thursday, Mundo Hispánico is distributed to 18 counties in Atlanta, Gainesville and Athens and reaches 71,500 adults via 2,000 strategically- located racks and home delivery. This free Spanish-language publication has been engaging, educating and entertaining Hispanic readers since 1979 with local news, plus information from Latin America and around the world.
Mundo Hispánico offers display and insert ad opportunities in its printed publication with full-run or zoned delivery to its West, Northeast and DeKalb/South regions. In addition, www.mundohispanico.com offers leaderboard (728 x 90) and big box (300 x250) ad placements.
Benefits
- Align with a well-established leader in the Hispanic community.
- Reach +190,000 Hispanic readers with your advertising.1
- Leverage Mundo’s full-time, multi-cultural staff for help with ad translation.
Quick Stats
- +70% of Georgia Hispanics live in Mundo Hispánico’s distribution area.1
- 80% of Atlantans frequently purchase products/services based on Mundo ads.2
- 60% of Hispanics in Mundo Hispánico’s distribution area have access to the Internet.3
- 30% of Hispanics in Mundo Hispánico’s distribution area have $75K+ in household income.3
- $16+ billion in Hispanic buying power projected for 2012.4
Sources: 1) CVS Audit Report and Survey–Atlanta DMA (2009). 2) DemographicsNow (2009). 3) Scarborough Data (2008 & 2009 R2)–Mundo Hispanico Distribution Area. 4) Selig Center for Economic Growth, Terry College of Business, UGA (2009).
Rate Information
| Print Display Ads | Sizes (1 col. = 1.562") | Full Run (71,500) | Metro-ATL (64,500) |
|---|---|---|---|
| Full Page | 6 col. x 11.4” | $2,180 | $1,706 |
| 1⁄2 Pg. (Vertical) | 3 col. x 11.5” | $1,090 | $853 |
| 1⁄2 Pg. (Horizontal) | 6 col. x 5.7” | $1,090 | $853 |
| 1/3 Pg. (Vertical) | 2 col. x 10.35” | $726 | $568 |
| 1⁄4 Page | 3 col. x 5.7” | $545 | $426 |
| 1/6 Page | 2 col. x 5.7” | $363 | $284 |
| 1/8 Page | 3 col. x 2.8” | $272 | $213 |
| 1/9 Page | 2 col. x 3.34” | $220 | $150 |
| 1/12 Page | 2 col. x 2.8” | $182 | $142 |
| 1/18 Page | 2 col. x 1.833” | $121 | $95 |
| Double Truck | 13 col. x 10.35” | $4,360 | n/a |
| Cover Strip | 6 col. x 1.5” | $1,500 | n/a |
| Add Full Color | $545 | $494 | |
| Add Spot/CMYK Color | $182 | $164 | |
| Print Insert Ads (10K Minimum) | Price Per Thousand | ||
| 1-4 Pages | $49 | ||
| 6-8 Pages | $71 | ||
| 10+ Pages | $93 | ||
| Online Ads* | Price Per Month | ||
| Leaderboard (728 x 90) or Big Box (300 x 250) |
$500 | ||
*Animation accepted when limited 3 loops and 15 seconds. Maximum file size = 30K.
