The latest study on media habits in millennials and teens may surprise you

As frontrunners to embrace new technologies, Millennials and Gen Z carve the landscape for which digital platforms brands should be using. But do you know which platforms Millennials and teens are picking up and which are being dropped? The answer may surprise you. In a recent study done by marketing agency Leflein Associates, they foundRead More

AJC Celebrating Teachers Awards Logo

Back to School: Celebrating Teachers.

The Atlanta Journal-Constitution is proud to announce a new community recognition program – the AJC Celebrating Teachers Awards. We believe the very best of the best are worth honoring and giving them the recognition they deserve. This will be a moment of significant pride for the honoree, their family and school.  Over the next fewRead More

Programmatic from a different angle

Programmatic advertising is such a buzz media term, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  What Is Programmatic Advertising?Read More