AJC Celebrating Teachers Awards Logo

Back to School: Celebrating Teachers.

The Atlanta Journal-Constitution is proud to announce a new community recognition program – the AJC Celebrating Teachers Awards. We believe the very best of the best are worth honoring and giving them the recognition they deserve. This will be a moment of significant pride for the honoree, their family and school.  Over the next fewRead More

Programmatic from a different angle

Programmatic advertising is such a buzz media term, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  What Is Programmatic Advertising?Read More

Improve your digital strategy with native video products

Looking for better ways to maximize your client’s digital strategy? Native video products may be your answer. We sat down with AJC’s Jen Checkner, Manager of Video Content and Development to discuss our native video offerings. What are native video products? Native video products are otherwise newsworthy content created in collaboration with an advertiser, asRead More

The latest study on media habits in millennials and teens may surprise you

As frontrunners to embrace new technologies, Millennials and Gen Z carve the landscape for which digital platforms brands should be using. But do you know which platforms Millennials and teens are picking up and which are being dropped? The answer may surprise you. In a recent study done by marketing agency Leflein Associates, they foundRead More

How the AJC Helps DeKalb Medical Recruit Top Employees

Did you know that the Atlanta Journal-Constitution partnered with Monster to take your recruitment efforts to the next level? Watch to learn how the AJC helps DeKalb Medical recruit new talent.  “DeKalb Medical has really seen an uptick in our applicant traffic since we have partnered with the Atlanta Journal-Constitution.” – Cathy Hardin, DeKalb Medical ReadyRead More

shopping micro-moments

Shopping Micro-Moments: A Happy Holiday, Indeed

Holiday shopping season is upon us. With it comes the pressure to increase conversions and boost sales across digital channels. One popular trend that has been gaining traction in recent months is the idea of seizing upon “micro-moments” — that instant when customers pull out their smartphone to find out more information about a productRead More

How a University Sold Out Events Thanks to the AJC

Watch how Clayton State University reaches their target demographic, college students, through the AJC’s digital advertising solutions.  “We use digital as an advertising medium because we can reach our audience, which is college-aged students… it’s been a very successful year, and we’ve definitely attributed that to the work that we’ve done with the AJC. ”Read More

content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More