ajccars
ajccars
ajccars is Atlanta’s source for buying or selling a vehicle—available as a section in the Friday and Saturday print editions of the AJC, as well as online at ajccars.com. Both mediums offer you the unique ability to reach car buyers at every point in their purchase cycle.
Available as a broadsheet section in the Friday and Saturday print editions, ajccars gives automotive seekers valuable information and advice. The sections provide timely persuasion for the weekend, influencing where buyers will physically shop for their vehicle. And, its fresh and relevant content creates the perfect marketplace for dealers, instantly connecting you to active shoppers and buyers.
ajccars.com offers this same audience 24/7 access to valuable tools and resources, including a highly-searchable database of vehicles, automatic dealer inventory uploads, auto industry news, and an interactive area for visitors to research and compare vehicles.
Additional advertiser benefits:
All ajccars products experience repeat advertising impact, as auto shoppers and buyers continue to engage with ajccars to carry out multi-step plans—determining which car they’ll purchase, which dealers they’ll visit, and how best to conduct comparative shopping, etc.
ajccars print editions
- Reach automotive shoppers at key points in the purchase cycle while they’re shopping, researching, and planning dealership visits
- Leverage zoned-delivery of AJC Saturday print edition to target high-response areas to your product/service
- Drive customers closer to the point of purchase with easy-to-use dealership locator maps, comprehensive contact information and directions
- Tap into highly-engaged visitors who appreciate our interactive tools and spend more time on the site—creating more opportunities for your ad to be seen
- Leverage our tools to track online behavior and monitor/ evaluate the success of your campaigns
Advertising Options
Friday/Saturday ajccars print editions- Section front ad units (6 col. x3 in. and 2 col. X 5 in.)*
- Choice of standard ad sizes for various placements
- Zone-based delivery of Friday and Saturday print editions
- ajccars.com homepage ads in various sizes, including:
- 300 x 250 (LREC)
- 728 x 90 (Leaderboard)
- 950 x 400 sliding billboard loads full-size for five seconds, then rolls up into a 950 x 30 pencil ad.
- Rotational ads on all AJCCars.com pages:
- 300 x 250 (LREC)
- 728 x 90 (Leaderboard)
- Dealer Locator Map listings available
- Behavioral targeting capabilities for automotive-specific categories (e.g., luxury cars, SUVs, used cars, etc.)
Deadlines
| Space Reservation | Material Due | |
| Friday ajccars | Tuesday, 5 p.m. | Wednesday, 5 p.m. |
| Saturday ajccars | Wednesday, 5 p.m. | Thursday, 5 p.m. |
Audience
Over a 30-day period, the combined force of the Sunday AJC and ajc.com reaches:
- 55% of Atlanta metro adults planning to purchase a new car
- 54% of Atlanta metro adults planning to purchase a used car
- 57% of Atlanta metro men, age 25-54 with a household income of $75,000+
- 58% of Atlanta metro women, age 25-54 with a household income of $75,000+
Source: Scarborough Research, 2008 Release 2
