Digital Targeting

Increase your local advertising impact with ajc.com and Yahoo!. With geographic, demographic and behavioral targeting, you’ll place the right message in front of the right audience at the right time—increasing audience engagement, eliminating waste, and increasing ROI.

Geographic Targeting:

With multiple zoning options across the Atlanta Metro area, you can target your ad campaigns to reach the specific areas that matter most to your company’s footprint.

Additional advertiser benefits:

• Geographic targeting is ideal for—
  • Small businesses who want to drive local traffic to their physical stores or offices
  • Large businesses who want to drive customers to their web sites and/or physical store locations
  • Service-oriented businesses, such as plumbers or real estate agents, with specific service areas
• Target consumers close-to-home using one or more of our 27 zones
• ROI tracking and reporting options to fine-tune campaigns
• Leverage geographic targeting to deliver relevant messages to qualified audiences and/or use in conjunction with other targeting services for hyper-specific marketing

Demographic Targeting:

For advertisers who want to reach audiences by age and gender, we offer demographic targeting through an online marketing service based on consumer-declared information that enables better segmentation than panel-based solutions.

Additional advertiser benefits:

• Reach demographic segments at a massive scale
• Industry-standard age bracketing for marketwise effectiveness
• ROI tracking and reporting options to fine-tune campaigns
• Leverage demographic targeting to deliver relevant messages to qualified audiences and/or use in conjunction with other targeting services for hyper-specific marketing

Behavioral Targeting:

Behavioral targeting allows you to “put the Right Message in front of the Right Audience at the Right Time” by targeting the local, online consumers who show specific interest in your product or service. Ads are served to 400+ available consumer targets, each categorized by multiple actions including content, consumer searches, ad clicks and search clicks.

Additional advertiser benefits:

• Achieve higher click thru and conversion rates by only serving ads to site visitors specifically engaging in behavior that matches your product or service, eliminating waste and increasing ROI
• Reach consumers in all stages of the purchase or decision making process
• Reach consumers in all stages of the purchase or decision making process
• ROI tracking and reporting options to fine-tune campaigns
• Leverage demographic targeting to deliver relevant messages to qualified audiences and/or use in conjunction with other targeting services for hyper-specific marketing

Advertising Options Impressions sold by CPM . To learn more, contact us today.