Direct Marketing Product Index
Direct Delivers the Message
The Atlanta Journal-Constitution gives you the flexibility you need to target your messaging—and your audience. We’ll help you reach the right consumers based on location, demographics, lifestyle and behavior, always ensuring your efforts are highly efficient and effective.
See how our direct marketing products can help meet your needs. Browse our category listings below, or jump to specific areas of interest:
- Targeting Your Message with the AJC
- Targeting Your Message with Direct Marketing
- Targeting Your Message Online
- Adding Greater Impact
Targeting Your Message with the AJC
AJC Advertising Inserts
Advertising inserts offer complete advertising solutions, helping you cost-effectively create, produce and deliver the right message to the right audience. Your inserts can be delivered via the AJC newspaper, or our other products.
Targeting Your Message with Direct Marketing
The same AJC advertising inserts mentioned above can be targeted using the following direct marketing products.
Evening Edge
Evening Edge is a new, color-packed product full of ideas designed to meet the needs of affluent, time-challenged consumers. Produced and delivered to over 375,000 non-subscriber households every Thursday, it arrives just in time for weekend planning and shopping.
Pulse Magazine
A monthly targeted publication for health care professionals, Pulse is delivered free to more than 80,000 Georgia licensed RNs and Allied Health Care professionals. This specialized publication offers health care employers a direct and targeted recruitment tool designed specifically for their industry.
REACH
REACH is a weekly consumer savings package of advertising inserts wrapped in a full-color, tabloid-sized jacket. Ad units are available on the four-sided jacket wrap; ad inserts can be pre-printed for inclusion, or we can print in-house.
Atlanta Journal-Constitution (AJC) home-delivery subscribers receive REACH in their Sunday paper. It is delivered to the households of non-AJC subscribers weekly on Sunday, Monday and Tuesday. This combined delivery covers nearly 100% of metro-Atlanta, or 1.8 million households.
Solo Direct Mail
Through customer profiling services, solo direct mail can help pinpoint your best customers for maximum impact with a high return on investment.
Targeting Your Message Online
Targeting Options
Reach the right online consumers every time with geographic, demographic and behavioral targeting.
Search Engine Marketing (SEM)
Target local consumers looking specifically for your product or service on Google, Yahoo!, MSN, Ask.com and AOL.
Adding a Greater Impact
Ad Bags
As the first thing home delivery readers see, Ad Bags are one of the most high-impact messaging vehicles we offer. They’re perfect for advertising events, product samples, couponing, or driving readers further into the newspaper to look for specific ads or values. Ad Bags are available to wrap the newspaper every day of the week.
TagAlongs
TagAlongs are unique opportunities to attach your message to a rubber band that wraps around the newspaper. Much like Ad Bags, they offer high visibility as one of the first things home delivery readers see.
