Solo Direct Mail

When you need high-impact advertising with an even higher return on investment, consider solo direct mail from The Atlanta Journal-Constitution – and by solo, we mean your advertising message is the only one appearing on the mailer.  In addition to customer profiling services, we also offer design and printing services to help you create a piece that resonates with your audience and accurately reflects your business.

Advertiser Benefits

• Use our targeting capabilities to reach customers in a select geography and/or according to their purchase behaviors, demographic profile, and more.
• Enjoy the flexibility of choosing any day-of-week delivery.
• Rely on our long-time customer delivery experience to ensure cost-efficient and expedient arrival at customer destinations.
• Leverage our award-winning design capabilities to produce high-impact creative and messaging.
• Increase your market coverage beyond your existing online and/or print reach.

Advertising Options

The following examples are only a few of the options available for mailing. Please contact us for more information.

Postcards

• Ideal for custom solo mail distribution, each 5½ x 11 inch card is printed on 90 lb. stock and is coated on one side. The coated side is full-color and the reverse is two-color.
• Minimum print quantity is 5,000.

• Single-sheet flyers are the most cost-effective option.
• Printing is available on various colored hi-bulk stock, or white enamel in sizes ranging from 5½ x 8½ inches to 8½ x 11 inches. Print options include up to four colors on either side.
• Minimum print quantity is 5,000.

Custom Values

• Target your audience with eye-catching promotional circulars which may be inserted or mailed.
• Size options include:
  • Single sheet 11 x 11 inch, full-color (both sides) on 70 lb. coated stock
  • 11 x 17 inch, full-color (both sides) on 50 lb. stock, and folded to a four-page 8½ x 11 inch flyer.
  • Additional sizes available.
• Various minimums apply.

Target Tabs

• Target tabs provide an expanded four-page promotional spread, ideal for making a big impact.
• Each tab is 11 x 21 inches folded to 9.75 x 11 inches.
• Full color is available on 30 lb. newsprint, 35 lb. hi-brite or 45 lb. enamel.
• Minimum print quantity is 50,000.

Triangle Single-Sheet Flyer

• Unique sized flyer with eye-catching shape.
  
• 8½ inch single sheet flyer cut diagonally into two triangle pieces.
• Printed on 75 lb. high-bulk stock, with up to four colors on each side.
• Minimum print quantity is 10,000.

Demographics

Our programming power allows for numerous demographic selects, extensive data profiling, and specialized distribution lists by request.