AJC Celebrating Teachers Awards Logo

Back to School: Celebrating Teachers.

The Atlanta Journal-Constitution is proud to announce a new community recognition program – the AJC Celebrating Teachers Awards. We believe the very best of the best are worth honoring and giving them the recognition they deserve. This will be a moment of significant pride for the honoree, their family and school.  Over the next fewRead More

atlanta digital marketing workshop

Creative Messaging Strategies Workshop [RECAP]

Struggling to give your ad copy the flair it deserves? Business owners learned how to leverage creative messaging on Thursday at the AJC.  Rachel McMullen, Creative Planner, CMG Premier Creative Services,  discussed ways to get customers to do what you want. Whether you missed the event or couldn’t take notes fast enough, here are some key reminders for digitalRead More

website traffic

Google Seminar: Learn SEM From the Best!

The Atlanta Journal-Constitution and Cox Media Group are excited to present a free SEM seminar (a SEMinar, if you will)… featuring Google! The Details On November 1 at Cox Media Group Headquarters, learn how to maximize return from Search and Digital Marketing with Google, Amy Impara-Gregory, and other digital marketing experts. Discover Google’s most recent updatesRead More

ad copy

Smart Digital Ad Copy That Works [Recap]

Struggling to give your ad copy the flair it deserves? Business owners learned how to leverage creative messaging on Wednesday at the AJC.  Jennifer Dragon, Creative Services Director at Cox Media Group,  discussed ways to get customers to do what you want. Whether you missed the event or couldn’t take notes fast enough, here are some key reminders forRead More

How Sponsorships and Premiums Elevate Business [Part 2 of 2]

Q&A with Nicole Harvey, MultiMedia Sales Lead for sponsorships and premiums at the Atlanta Journal-Constitution. Check out Part 1 to learn more about AJC sponsorships. Q: What exactly is premium content with the AJC?  A: My definition of a premium is: high-impact fixed placements on AJC.com’s strategic channels where advertisers can align their message to a specific audience or editorialRead More

How Sponsorships and Premiums Elevate Business [Part 1 of 2]

Q&A with Nicole Harvey, MultiMedia Sales Lead for sponsorships and premiums at the Atlanta Journal-Constitution. Check back next week for Part 2 of this Q&A to learn more about AJC premiums.  Q: Tell us about sponsorship opportunities at the Atlanta Journal-Constitution. How are they good for businesses? A: AJC sponsorships provide a unique way to create aRead More

small business

Small Business Marketing Boot Camp [RECAP]

Small business owners attended a boot camp and learned a wealth of information from the AJC on Tuesday at the Gwinnett County Chamber of Commerce.  Here’s a look at the highlights from Brooke Moody, Director of Strategic Product Initiatives at Cox Media Group:  Use Google Analytics to view the audience that frequents your business website. Specifically: enableRead More

Programmatic Advertising

[RECAP] Programmatic Ad Workshop: How to Target Your Customers & Create Greater ROI

Did you attend our free Programmatic Workshop on July 13th and 14th? When we are deciding what seminar topics to cover for the year, we want to align with business trends. We share our knowledge to give you a better understanding of how those things will impact your business. And with Programmatic becoming the gold standardRead More

programmatic ad creative concepts

Creative and Programmatic Advertising: Make it work for you.

Programmatic advertising is so hot right now in digital marketing, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy.  Read More

Learn the ABCs of Programmatic Advertising [Workshop]

What is programmatic advertising and how can it help your business grow? Programmatic, or automated ad buying, is a method used to target the types of customers you want to reach. At the AJC, we specialize in helping businesses like yours invest in smart, affordable and effective programmatic digital solutions that work. Free Programmatic Ad WorkshopRead More