AJC Holiday Advertising
1 out of every 5 dollars spent was on holiday items, including general merchandise, apparel and accessories, items from furniture stores and other retail4.
Consumers are estimated to spend $2.9 billion holiday dollars in Atlanta this year.1 Let us help you capture these dollars with an ongoing presence across AJC's print and online channels, Atlanta's leading sources for news and information and THE go-to source for holidays in 2012.
- October or Earlier: Nearly 40% of consumers plan to start holiday shopping.1
- November: +40% of consumers plan to start holiday shopping.2
- Cyber Monday (Nov. 26):
- 123 million plan to shop – up 10% from prior year.2
- Nearly 80% of retailers offered a special promotion – up from +70% in 2011.2
- After December 7: More than 45% of last minute shoppers plan to purchase their remaining holiday gifts online.3
- Black Friday (Nov. 23): Last year, +30% of shoppers were in line by 5 a.m. – up 10% from prior year.2
- Black Friday Weekend:
– +50% of consumers plan to shop.2
– Last year, the average spend was $689/person – up 9% from prior year.2
- December, Weeks 1-2: Nearly 20% of consumers plan to start holiday shopping.1
- December, End of Week 2: Less than half of consumers' shopping is finished and procrastination is increasing year-over-year.3
- December, Week 4: +60% of shoppers plan to purchase their last holiday gift within seven days of Christmas.3
- After December 25: Spending doesn't end on Christmas day. Consumers will be busy spending gift cards, returning merchandise and catching those after Christmas sales.
Sources: 1) BIGresearch and NRF (Oct. 4 – 11 2011); Estimated Spend Equals National Spend Times Atlanta CBSA Adults (4,055,054). 2) BIGresearch - Black Friday Weekend (2011). 3) ) BIGresearch and NRF (Nov. 30 – Dec. 7, 2011) 4) U.S. Census, Monthly Retail Trade Report - 2011 Estimates of Monthly Retail and Food Services Sales by Kind of Business; Retail sales based on General Merchandise, Apparel & Accessories, Furniture Stores & Other Retail Sales Category Stores (GAFO); excludes automotive and restaurants.
Planning your holiday advertising can be stressful if you're not ready. Don't get overwhelmed - view this webcast to learn how you can capture ready-to-spend Atlantans during key holiday shopping weeks. With a little pre-planning, you'll stay within your advertising budget and get maximum return on your investment!