Consumers are projected to spend $3 billion holiday dollars in Atlanta this year.1 Let us help you capture these dollars with an ongoing presence across AJC’s print and online channels, Atlanta’s leading sources for news and information and THE go-to source for holidays in 2014.
69% of adults age 18+ plan to spend the same or more on holiday shopping as they did in the previous year.3
October 15 – January 6: AJC.com / AJCaccessATL Online Holiday Guide
- 55% of adults will shop online on Cyber Monday. 1
- 36% of holiday shoppers use their smartphones to research products and compare prices. 2
- Nearly one in two holiday shoppers use their tablet to research products and compare prices. 2
- 49% of holiday shoppers plan to use advertising circulars to keep track of sales and promotions compared to 27% for TV ads, and 7% for radio. 36% of holiday shoppers use circulars for holiday gift inspiration. 3
- 37% of shoppers will be in stores on Thanksgiving Day or by 5 a.m. on Black Friday. 3
- Black Friday weekend shoppers plan to spend an average of more than $400 over the weekend. 2
- Thanksgiving Edition of Buyer’s Edge Select is delivered on Wednesday, Nov. 26
- A glossy magazine targeted to select intown subscribers that provides an insider’s perspective into the lifestyle, shopping, dining and entertainment destinations in Atlanta’s intown neighborhoods.
- Our Holiday issue will spotlight the best options to enjoy during this special time of year.
- December: Nearly 20% of consumers plan to start holiday shopping.1
- After December 25: Spending doesn’t end on Christmas Day. Consumers will be busy spending gift cards, returning merchandise and catching those after- Christmas sales.
Sources: 1) Prosper Analytics (Oct 2013). Estimated spend equals national avg. spend times Atlanta CBSA adults (4,101,992). 2) Prosper Analytics (Dec 2013). 3) Prosper Analytics (Nov 2013)