Consumers are projected to spend $3 billion holiday dollars in Atlanta this year.1 Let us help you holidays-image1capture these dollars with an ongoing presence across AJC’s print and online channels, Atlanta’s leading sources for news and information and THE go-to source for holidays in 2014.

69% of adults age 18+ plan to spend the same or more on holiday shopping as they did in the previous year.3

October 15 – January 6: AJC.com / AJCaccessATL Online Holiday Guide

  • 55% of adults will shop online on Cyber Monday. 1
  • 36% of holiday shoppers use their smartphones to research products and compare prices. 2
  • Nearly one in two holiday shoppers use their tablet to research products and compare prices. 2

Thursday, November 27: AJC Thanksgiving Edition & Buyer’s Edge Select

  • 49% of holiday shoppers plan to use advertising circulars to keep track of sales and promotions compared to 27% for TV ads, and 7% for radio. 36% of holiday shoppers use circulars for holiday gift inspiration. 3
  • 37% of shoppers will be in stores on Thanksgiving Day or by 5 a.m. on Black Friday. 3
  • Black Friday weekend shoppers plan to spend an average of more than $400 over the weekend. 2
  • Thanksgiving Edition of Buyer’s Edge Select is delivered on Wednesday, Nov. 26

Sunday, November 2: Living Intown Magazine

  • A glossy magazine targeted to select intown subscribers that provides an insider’s perspective into the lifestyle, shopping, dining and entertainment destinations in Atlanta’s intown neighborhoods.
  • Our Holiday issue will spotlight the best options to enjoy during this special time of year.

Sunday, December 7: AJC Gift Guide (Special Edition)

  • December: Nearly 20% of consumers plan to start holiday shopping.1

Thursday, December 25: AJC Christmas Edition

  • After December 25: Spending doesn’t end on Christmas Day. Consumers will be busy spending gift cards, returning merchandise and catching those after- Christmas sales.

Sources: 1) Prosper Analytics (Oct 2013). Estimated spend equals national avg. spend times Atlanta CBSA adults (4,101,992). 2) Prosper Analytics (Dec 2013). 3) Prosper Analytics (Nov 2013)