AJC – At Your Service
Your success is our success. Let us give you a hand.
As part of our service to advertisers and prospective advertisers, we offer an entire suite of services and expertise to help you develop the right advertising plan and creative advertising to drive the results you need. Contact us to hear more about how we can serve you.
Needs Assessment and Strategy Recommendation
An AJC account executive is more than just a sales person – they are partners, available to extend advertising clients an ear for listening to your needs and offering you our company-wide expertise and resources to help define your advertising strategy — all accessible and complimentary through one AJC account executive.
Customer /Prospect Profiling and Segmentation
Equipped with Nielsen’s PRIZM tools and more, our analysts can clone and grow your existing customer database, or build one for you using demographics, lifestyles, shopping patterns and media preferences to carve your best prospects out of our own database. We’re here to help. Let us work with you to prioritize your consumer data into categories that guide your marketing efforts.
Creative Design Services
Our award-winning design and copywriting team is at your service to ensure each ad is designed to truly captivate your audience. Layout, design and limited art services are available as part of our standard advertising value-add. Product photography, illustration, and logo design are available for a nominal fee. Simply contact us for more information, or visit with your Account Executive to take advantage of these services.
Market Research & Analysis
Wish you knew more about the Atlanta market, your category of business, the competition and more? We can help. Relying on noteworthy sources for media measurement – including Scarborough Research, Nielsen media ratings, and a myriad of other resources. The AJC can breakdown the metro Atlanta market and audiences into tangible parts relevant to your geographic region and segment of business. Let us help you understand the market and the opportunities you can leverage to grow your business and increase results.
Media Analysis & Planning
Wondering if the media you are buying is the right media for your advertising goals? We can take your current advertising plan and plug it into our software tools to tell you if yes – this is the right media to reach your defined target audience, or — if there are ways for you to adjust your advertising plan to make it more a more efficient buy with the advertising dollars you have. If you don’t have plan, and have no idea where to start… we can help you get started. All complimentary with no obligation.