AJC Celebrating Teachers Awards Logo

Back to School: Celebrating Teachers.

The Atlanta Journal-Constitution is proud to announce a new community recognition program – the AJC Celebrating Teachers Awards. We believe the very best of the best are worth honoring and giving them the recognition they deserve. This will be a moment of significant pride for the honoree, their family and school.  Over the next fewRead More

content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More

content quarry

The Content Quarry – A Gold Mine of Premium Audiences

When it comes to marketing, you’ve heard that content is king. But why? With the rapid shift to digital from traditional advertising platforms in the first decade of the 2000s, sponsorships quickly became synonymous with microsites and homepage premiums. The latter have continued to be key revenue drivers for the big 3 portals and legacyRead More

AJC Wins Digital Advertising Award

AJC Wins National Digital Advertising Award

The Atlanta Journal-Constitution has won a prestigious EPPY Award, an international media competition which honors the best digital media websites and digital innovation.   AJC.com was recognized for its Newcomer’s Guide to Atlanta, an interactive and content-rich hub that engaged readers and drove significant results for advertising sponsors of the site. “We are so honored thatRead More

sponsored content

Sponsored Content: Hundreds of Options to Align Your Brand

The Atlanta Journal-Constitution has been storytellers for 133 years. We are well aware that native advertising is nothing new. We have been doing it for so long and given it so many names: product placement, advertorial, native, sponsored content… the list goes on. As content experts, we help you navigate to a sound strategy that will makeRead More

newcomer's guide

‘Newcomer’s Guide’ Exceeds Advertiser Expecations

As an advertiser, you want to know that your marketing dollars are going to pay off. The AJC has many products (paid search, programmatic, and email marketing to name a few), but let’s talk about a case where a specific section on AJC.com delivered big results: the Newcomer’s Guide to Atlanta.   Inside the Newcomer’s Guide  TheRead More

native advertising

Native Advertising: Content that Converts [Part 2 of 2]

Q&A with Lance Helms, MultiMedia Sales Lead for Native Advertising at the Atlanta Journal-Constitution. Want to know more about how native advertising works at the AJC? Read up on Part 1 of our Q&A here.  Q: Can you give an example of a native ad that worked well for a business?  A: One of our recent viral native advertising successesRead More

native advertising

Native Advertising: Content that Converts [Part 1 of 2]

Interview with Lance Helms, MultiMedia Sales Lead for Native Advertising at the Atlanta Journal-Constitution. Check back next week for Part 2 of this interview to read about a great AJC native ad that went viral.  Q: Native content is everywhere, but how does the AJC define it?  A: I would describe native advertising at the AJC as “contentRead More

atlanta ad blocking solutions

Ad Blocking Defined & Solutions for Local Businesses to Overcome It

What is ad blocking? From the perspective of consumers, the prospect is win-win. Not only can they bypass content they didn’t elect to see, but they can save on data costs by not loading it. However, for marketers, this can seem like a losing battle. It’s easy to get frustrated by this behavior, but takingRead More

native/content advertising, programmatic advertising, social media marketing, recruiting talent in atlanta

Key Learnings: Mediaworks Digital Marketing Summit presented by the AJC

Couldn’t take notes fast enough or weren’t able to attend our Mediaworks Digital Marketing Summit? Not to worry– we’ve got you covered! General Session Get Noticed, Be Found, Increase Sales!with Alyson Phillips, Sr. Marketing Manager | Cox Media Group   ⇒The consumer path-to-purchase isn’t what it used to be. There are hundreds of different waysRead More