content marketing and native advertising

Content Marketing and Native Advertising: What’s the Difference?

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it’s important that marketers understand how these concepts differ in order to use both of these tools as effectivelyRead More

content quarry

The Content Quarry – A Gold Mine of Premium Audiences

When it comes to marketing, you’ve heard that content is king. But why? With the rapid shift to digital from traditional advertising platforms in the first decade of the 2000s, sponsorships quickly became synonymous with microsites and homepage premiums. The latter have continued to be key revenue drivers for the big 3 portals and legacyRead More

AJC Wins Digital Advertising Award

AJC Wins National Digital Advertising Award

The Atlanta Journal-Constitution has won a prestigious EPPY Award, an international media competition which honors the best digital media websites and digital innovation.   AJC.com was recognized for its Newcomer’s Guide to Atlanta, an interactive and content-rich hub that engaged readers and drove significant results for advertising sponsors of the site. “We are so honored thatRead More

sponsored content

Sponsored Content: Hundreds of Options to Align Your Brand

The Atlanta Journal-Constitution has been storytellers for 133 years. We are well aware that native advertising is nothing new. We have been doing it for so long and given it so many names: product placement, advertorial, native, sponsored content… the list goes on. As content experts, we help you navigate to a sound strategy that will makeRead More

newcomer's guide

‘Newcomer’s Guide’ Exceeds Advertiser Expecations

As an advertiser, you want to know that your marketing dollars are going to pay off. The AJC has many products (paid search, programmatic, and email marketing to name a few), but let’s talk about a case where a specific section on AJC.com delivered big results: the Newcomer’s Guide to Atlanta.   Inside the Newcomer’s Guide  TheRead More