Services
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Customer Profiling and Segmentation — We Can Help!
- We'll profile your prospective customers based on your current marketing data, or through our tools such as Nielsen's PRIZM profiling, MapInfo, and Scarborough data to Define and locate your target audience.
- Then, analyze how products within our direct marketing portfolio can work to reach your desired customer.
Creative Design & Copywriting — Need A Creative Thinker On The Team?
- Our award-winning design and copywriting team is at your service to make sure each of your ads or direct mail pieces is designed to truly captivate your audience.
Mailing List Development — Save Time & Money and Let Us Do the Work!
- With access to data for more than 2 million Atlanta households – nearly all of metro Atlanta – our database marketing experts can build customer delivery files that target your best prospects.
- We'll work with your existing customer database, build one from the ground up with our own databases, or merge and purge your list with ours and other vendor lists we can purchase for you – all to generate your most-likely-to-buy prospect list.
Mail Processing & Delivery — Consider it Done!
- When you partner with the AJC for direct marketing, you can leave the logistical worries to us.
- We'll make sure your marketing pieces arrive promptly based on our expertise in labeling, sorting, and mailing through standard, first class, or express USPS services.
Targeted Ad Insert Delivery — Our Multi-Media Portfolio At Work for You!
- You may find that your direct marketing campaign can be accomplished more cost-effectively using the AJC's home-delivered, insert-ready products –The AJC, REACH, Evening Edge, and/or Mundo Hispánico.
- A well thought-out combination of both inserts and direct mail can also be very effective – and we've got the expert customer profiling analysts to tell you which media mix will best deliver your target audience.
