buyers-edgeTarget Engaged Consumers

The AJC offers advertisers a unique way to reach +335K Atlanta households within high-value ZIP codes each Sunday – and, at their request. Buyer’s Edge Select offers a unique opportunity to target those households interested in shopping, coupons and great deals on products and services.

Content that Draws Shoppers

Buyer’s Edge Select, a four-page broadsheet, is full of lively content about shopping, style, trends, consumer tips, and savings. It’s also packed with cost-saving inserts from major grocery stores, general merchandisers and retailers – as well as the latest edition of nationally-recognized PARADE magazine.

Key Household Deographics for Buyer’s Edge Select

  • More than 67% are married.
  • More than 67% are college educated.
  • More than 65% are age 25-54.
  • 64% have household income of $50K and above.
  • 44% of households have kids.
  • 69% are homeowners.

Sources: 1) DemographicsNow (2013). 2) Experian & Nielsen/Claritas – Households Receiving Buyer’s Edge Select (August 2013).