Thanksgiving Day AJC 5 pounds of savings!

Thanksgiving Day AJC 5 pounds of savings!

Getting the Thanksgiving Day edition of the Atlanta Journal-Constitution is a family tradition and shopping ritual as much as turkey and pumpkin pie.   Production employees at our printing plant are busy stuffing a staggering number of ad inserts to complete the hefty newspaper package. In fact, more than 22 million inserts have passed through our docks — allRead More

content quarry

The Content Quarry – A Gold Mine of Premium Audiences

When it comes to marketing, you’ve heard that content is king. But why? With the rapid shift to digital from traditional advertising platforms in the first decade of the 2000s, sponsorships quickly became synonymous with microsites and homepage premiums. The latter have continued to be key revenue drivers for the big 3 portals and legacyRead More

journalism butterfly collage

How Journalism Standards Affect Your Advertising

When you’re in business, you’re bombarded with advertising options. How do you separate the good from the bad? You may know all about a company’s digital products, but consider the impact journalism can have on your advertising.  An advertising study in the Journal of Applied Psychology indicates the superiority of a high-credibility source. Translation: your message carries moreRead More

sponsored content

Sponsored Content: Hundreds of Options to Align Your Brand

The Atlanta Journal-Constitution has been storytellers for 133 years. We are well aware that native advertising is nothing new. We have been doing it for so long and given it so many names: product placement, advertorial, native, sponsored content… the list goes on. As content experts, we help you navigate to a sound strategy that will makeRead More

Furniture Store Uses the AJC to Target Ideal Customers

Home furnishings store Domestic Comfort sees a boost in traffic and sales thanks to the Atlanta Journal-Constitution’s multimedia solutions.  “We have an absolutely terrific sales rep who is always coming up with new ideas for us. They help us with our SEO, they help us with our direct mail campaigns, they’re currently going to be helpingRead More