AJC Wins Digital Advertising Award

AJC Wins National Digital Advertising Award

The Atlanta Journal-Constitution has won a prestigious EPPY Award, an international media competition which honors the best digital media websites and digital innovation.   AJC.com was recognized for its Newcomer’s Guide to Atlanta, an interactive and content-rich hub that engaged readers and drove significant results for advertising sponsors of the site. “We are so honored thatRead More

Google Came to AJC

Google Came to the AJC – Here’s What They Said

Were you able to attend the Google seminar at Cox Media Group headquarters? We hope so! But whether you were there in person or not, we’ll recap what the marketing giants had to say.  The title of the presentation is Winning the Biggest Opportunity in the Smallest Moments. It contains a bundle of takeaways:  Mobile has changedRead More

Furniture Store Uses the AJC to Target Ideal Customers

Home furnishings store Domestic Comfort sees a boost in traffic and sales thanks to the Atlanta Journal-Constitution’s multimedia solutions.  “We have an absolutely terrific sales rep who is always coming up with new ideas for us. They help us with our SEO, they help us with our direct mail campaigns, they’re currently going to be helpingRead More

website traffic

Drive More Website Traffic With These 4 Steps

The vastness of the internet means it’s a competitive place, especially when you’re trying to win over new visitors. Battles to increase website traffic are often hard-won, and the work of attracting a larger audience is never-ending — but that doesn’t mean you have to set your sights months down the road to see results.Read More

seo myths to avoid

3 Common SEO Myths to Avoid

Search engine optimization (SEO) is one of the cornerstones of digital content marketing. Even if you create pages and pages of text, your campaign will stall at the starting line if you aren’t following key SEO principles. As a local business starting out, it might seem like a good idea to search the Internet forRead More

increase advertising ROI with call tracking

How Call Tracking Works to Increase Advertising ROI

More than ever, customers are calling local businesses directly from searches, without ever visiting a company’s website. For Atlanta SMBs, it’s easier than ever to use call tracking not only to monitor this surge, but also to connect online and offline worlds and get a better return from investments. But before answering the questions “HowRead More

AJC digital marketing report

How Conducting a Digital Media Audit can Improve ROI For Your Business

by Lance Helms With so many digital marketing channels at the disposal of small businesses — paid ads, organic search, email, blogs and social media, just to name a few — it’s easy to lose track of what’s working and where there’s room for improvement. That’s where a careful media audit can be of service.Read More