How a University Sold Out Events Thanks to the AJC

Watch how Clayton State University reaches their target demographic, college students, through the AJC’s digital advertising solutions.  “We use digital as an advertising medium because we can reach our audience, which is college-aged students… it’s been a very successful year, and we’ve definitely attributed that to the work that we’ve done with the AJC. ”Read More

Google Came to AJC

Google Came to the AJC – Here’s What They Said

Were you able to attend the Google seminar at Cox Media Group headquarters? We hope so! But whether you were there in person or not, we’ll recap what the marketing giants had to say.  The title of the presentation is Winning the Biggest Opportunity in the Smallest Moments. It contains a bundle of takeaways:  Mobile has changedRead More

website traffic

Google Seminar: Learn SEM From the Best!

The Atlanta Journal-Constitution and Cox Media Group are excited to present a free SEM seminar (a SEMinar, if you will)… featuring Google! The Details On November 1 at Cox Media Group Headquarters, learn how to maximize return from Search and Digital Marketing with Google, Amy Impara-Gregory, and other digital marketing experts. Discover Google’s most recent updatesRead More

travel advertising

Travel Advertising Soars with Paid Search

If you do any travel advertising, you know that the days of the white-gloved, bespoke traveler are far gone. It’s long been true that travel is booked almost exclusively online — whether through branded travel apps such as Expedia, independently by going directly to hotel and airline websites, or even by travel agents (who, yes, stillRead More

fall advertising

Fall Advertising Ideas to Boost Sales

As the leaves and temperatures fall, the busiest season of the year heats up. That means now is the time to start planning your fall advertising. Being proactive with your holiday marketing plan will provide you with a leg up on the competition. It may even allow you some time to enjoy the holiday season yourselfRead More

viewability

What Is Viewability and Why Is It Important?

You’ve heard the term thrown around here and there, and you know it’s an important metric, but what is viewability? It relates to impressions, and whether or not your audience can see them. This may sound like a straightforward concept, but a lot goes into determining viewability. Understanding how it’s determined and why it mattersRead More

SEM atlanta mobile search strategy

Why Mobile Search Strategy Matters: Tips for Local Businesses

If your customers are like most people, they have their smartphones on them throughout the purchase process. With a good mobile search strategy, you can focus on them when it matters most — when they’re nearby. A calculated mobile strategy will turn smartphones into your best influencers and lead customers right to your door. First,Read More

website traffic

Drive More Website Traffic With These 4 Steps

The vastness of the internet means it’s a competitive place, especially when you’re trying to win over new visitors. Battles to increase website traffic are often hard-won, and the work of attracting a larger audience is never-ending — but that doesn’t mean you have to set your sights months down the road to see results.Read More

auto dealer marketing atlanta

An Integrated Marketing Approach for an Atlanta Auto Dealer

Take a look at one of our case study videos, showing how AJC Media’s multimedia marketing solutions helped an Atlanta auto dealer achieve success. Mike needed to move cars off the lot, but scattered campaigns run by individual office managers weren’t getting the job done. After listening to his business needs, the AJC’s experts cameRead More