Customer and Prospect Profiling & Segmentation

By profiling and segmenting consumers based upon where they live, who they are and their overall lifestyle, you can maximize your advertising dollars and target the audience which will be the most responsive to your messaging.

Demographics

The Atlanta Journal-Constitution can append demographics to customer files to target your best customers through variables such as household income, gender and age.

Lifestyle Segmentation

Claritas PRIZM provides a standard way of sorting the population into similar groups by demographics, lifestyle preferences and behaviors to provide you with actionable target marketing information. See how your business can benefit from finding more of your best prospects with Lifestyle Segmentation services from the AJC. Contact us today.