Database Marketing Services
Database Marketing Services
At The Atlanta Journal-Constitution, our goal is to create more profitable relationships for our customers -and your business-by providing actionable information about consumers and prospects in the Atlanta market.
To do this, we use a top-quality database that encompasses nearly all households in the greater metro Atlanta market. Our programming power allows for numerous demographic selects, extensive data profiling and specialized distribution lists by request.
Profile services- Lifestyle segmentation
- Demographics
- Merge-Purge- the AJC can merge-purge your customer list with our customer list to eliminate duplication in efforts
- List acquisition and distribution
- Database profiling
- Award-winning creative design
- Printing
- Distribution including labeling, postal & pre-sort
- Delivery optimization recommendations that encompasses the AJC, REACH (total market coverage), Evening Edge (select market coverage) and Solo Mail
