The Atlanta Journal-Constitution launches marketing campaign highlighting competitive strength in marketplace

The AJC's recent print marketing campaign is focused on supporting the AJC’s and ajc.com’s No. 1 position in the Atlanta market.

Based on data recently released by Scarborough Research, campaign creative compares the AJC’s audience strength to radio and TV, while also drawing points of comparison to well-known Atlanta landmarks to illustrate the powerful audience reach achieved through the print, digital and direct marketing platforms offered.  Digital and direct mail elements of the campaign are being released simultaneously.