How a University Sold Out Events Thanks to the AJC

Watch how Clayton State University reaches their target demographic, college students, through the AJC’s digital advertising solutions.  “We use digital as an advertising medium because we can reach our audience, which is college-aged students… it’s been a very successful year, and we’ve definitely attributed that to the work that we’ve done with the AJC. ”Read More

AJC Wins Digital Advertising Award

AJC Wins National Digital Advertising Award

The Atlanta Journal-Constitution has won a prestigious EPPY Award, an international media competition which honors the best digital media websites and digital innovation.   AJC.com was recognized for its Newcomer’s Guide to Atlanta, an interactive and content-rich hub that engaged readers and drove significant results for advertising sponsors of the site. “We are so honored thatRead More

viewability

What Is Viewability and Why Is It Important?

You’ve heard the term thrown around here and there, and you know it’s an important metric, but what is viewability? It relates to impressions, and whether or not your audience can see them. This may sound like a straightforward concept, but a lot goes into determining viewability. Understanding how it’s determined and why it mattersRead More

holiday advertising

Local Holiday Advertising Do’s and Don’ts

It’s only August, but it’s not too early to start thinking about holiday advertising. In fact, the holiday advertising deadlines for some AJC media are in mid-September! Taking advantage of these seasonal spikes in business can occupy the better part of a marketing department’s calendar year, and for good reason: Some industries see the bulkRead More

website traffic

Drive More Website Traffic With These 4 Steps

The vastness of the internet means it’s a competitive place, especially when you’re trying to win over new visitors. Battles to increase website traffic are often hard-won, and the work of attracting a larger audience is never-ending — but that doesn’t mean you have to set your sights months down the road to see results.Read More