Search Engine Marketing (SEM)
High-Touch Comprehensive Campaign Management
It's a fact, more people use online search engines to locate businesses than the yellow pages1 – are you capturing these leads?
When it comes to reaching local consumers, no one is better positioned than Cox Media Group (CMG) Atlanta to bring you qualified leads with intent to purchase, and no one else can offer our long-standing cross-channel advertising expertise. CMG Atlanta offers you a single source for multi-media marketing via the most recognized brands in the city, including The Atlanta Journal- Constitution, Talk WSB radio, and local ABC-affiliate WSB- TV – among others.
Local Market Experts with Leading Global Search Partners
Our business demands us to be Atlanta’s foremost experts on the market – we understand how local consumers behave. For instance, we know that over 90 percent of Atlanta users researched online, and then purchased offline; and, over 80 percent of Atlanta consumers used search to locate local businesses.2
Through our partnerships with the most popular search engine sites – Yahoo!, Google, Bing and AOL, we offer you access to over 95 percent of the Atlanta DMA adults online every month.3
Ease of Doing Business
With the CMG, you can expect a cost-transparent management fee, as well as an SEM consultant to advise on best practices. We’ll create your ads and keyword lists, and you’ll pay only for clicks. We offer simple, no-strings- attached terms and a limitless amount of Atlanta market knowledge at no added cost.
Sources: 1) WebVisible & Nielsen Online 2008 Survey. 2) Yahoo! Research 2007 Research Online, Buy Offline. 3) Scarborough Research – Atlanta DMA (2011 R1).
Proven Return on Investment
Through detailed performance reports, you’ll know precisely which keywords are generating the most leads and whether users are contacting you through a web form, email or phone call. Plus, you’ll have 24/7 access to your campaign’s performance via our online reporting sites.